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Art Dubai Visual Identity

Every year Art Dubai invites an artist or collective to participate in creating the fair’s visual identity in the build-up to the fair each March. In 2009, we collaborated with Adam Broomberg & Oliver Chanarin; in 2010, with Sinisa Vlajkovic; in 2011, with Sam Irons; in 2012 with Dubai-based photographer Mohamed Somji; in 2013, we turned to the UAE community-at-large; in 2014 the campaign was based on a collection of various images from previous editions of Art Dubai; and in 2015 the visual identity took at its starting point the Art Dubai logo itself.


Since autum 2011, Art Dubai has launched a new visual identity each year, created by graphic designer Hani Charaf of Kemistry Design, a creative studio based in Dubai. Hani's arts and culture portfolio includes work for Saadiyat Cultural District, the Saudi Pavilion at the 2011 Venice Biennial, and Sharjah Art Foundation, in addition to many art galleries. 




Art Dubai's 2016 campaign celebrated the tenth year of the fair in a highly original way. We worked with our creative agency Kemistry Design to develop a visual campaign that was a story in and of itself: one that articulates the age and development of the fair, playing on the fact that the tenth birthday is highly significant yet also just the beginning of the growth that is to come. 


Read about the 2016 campaign here


Follow along and view all of the campaign images on the Art Dubai blog
















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