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CAMPAIGN 2015

Every year Art Dubai invites an artist or collective to participate in creating our visual identity in the build-up to the fair each March. While the logo remaines in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echos the originality of our programme and flexibility of our model of an art fair.

In 2009, we collaborated with Adam Broomberg & Oliver Chanarin; in 2010, with Sinisa Vlajkovic; in 2011, with Sam Irons; in 2012 with Kemistry Design and Dubai-based photographer Mohamed Somji; in 2013, we turned to the UAE community-at-large; in 2014 the campaign was based on a collection of various images from previous editions of Art Dubai; and in 2015 the visual identity took at its starting point the Art Dubai logo itself. Between 2011-2016 we worked with Hani Charaf of Kemistry Design, a creative studio based in Dubai. 

The 2014-15 visual identity took at its starting point the Art Dubai logo itself which makes use of Arabic typography to articulate Art Dubai (فن دبي – Fen Dubai) in a visual way that also represents the aisles and gallerybooths of the fair. This kufic script expands and contracts in its various forms, reflecting the annual re-imagining of the design and functionality of Art Dubai’s identity.

While the logo remains in its constant flux, each year the visual campaign is reinvented and takes on a new aesthetic. This process echoes the originality of our programme and flexibility of our model of an art fair.

This year’s campaign was centred around the image of clouds; a simple and direct, yet ambiguous form that is open to interpretation. The design played on the organic and natural fluidity of the cloud while transposing it onto a constructed form.