CAMPUS ART DUBAI 11.0 PROFESSIONAL DEVELOPMENT

Campus Art Dubai 11.0 Professional Development

CAD 11.0 Professional Development provided aspiring art professionals with exclusive access to the arts industry, offering insights to key roles in the art and culture sector, as well as professional opportunities to facilitate career growth. The programme is designed to give participants an in-depth understanding of how different creative institutions function, while also addressing the skills and local context to help participants to succeed in a new field.

This year’s edition of CAD Professional Development ran alongside Art Dubai’s long standing Traineeship programme; giving individuals the opportunity to take on areas of responsibility within the arts under the mentorship of senior members of the Art Dubai team, while simultaneously being guided to a career within the industry.

Participants started with an intensive three to four-month placement, where they gained direct early-career experience in one of Art Dubai’s departments in the lead-up to and during the fair. The traineeship opportunity required dedication and commitment, as trainees were expected to work long hours and some weekends during the lead-up to and throughout the fair, reflecting the nature of the industry and gaining invaluable hands-on experience in this field. Throughout this placement, participants had access to masterclasses from Art Dubai Group senior staff, mentorship sessions with an allocated team mentor, and a set of tasks that best relates to their ambitions. After the fair, participants were provided with the opportunity to participate in a 1-month programme tailored to elevate their career prospects in the creative industries, including skill-based learning opportunities and introductions to key figures in the local arts and culture scene.

Applications for Campus Art Dubai 12.0 will open soon.

The CAD 11.0 Professional Development Programme included:

ART DUBAI PLACEMENT

PROGRAMMING

The programming department oversees the development and implementation of Art Dubai’s non-commercial and partner programmes, ranging from research to budgeting, communication, planning, execution, and reporting. Through a variety of initiatives such as Campus Art Dubai and Art Dubai Commissions, the programming department is responsible for creating meaningful experiences and building relationships with artists and curators locally, elevating Art Dubai’s mission of supporting the development of the local cultural ecosystem and putting modern and contemporary art from the Global South on the international cultural map.

VIP RELATIONS

The VIP department is responsible for overseeing all aspects of VIP initiatives, particularly focusing on developing outreach programmes and cultivating relationships with VIP and institutional audiences relevant to the fair. The department is responsible for growing and sustaining Art Dubai’s existing network of VIPs, as well as engaging top collectors (local, regional and international) through events and bespoke programming.

GALLERY RELATIONS

The Gallery relations department is responsible for all participating galleries and their exhibitions at the fair. The department liaises with guest curators, committees, contractors, and logistics, and manages all communication with galleries with regards to their participation at the fair including but not limited to floorplans, exhibiting artworks, price lists and catalogue content.

COMMUNICATIONS

The communications department is responsible for all of Art Dubai’s messaging and PR as well as any communications-related partnership deliverables. Through social and digital media channels, content creation and management, and media partnerships, the department’s key mission is to amplify the fair’s position in the global, regional, and local media landscape as well as to successfully drive physical and digital footfall to the fair’s content through its owned channels and strategic marketing initiatives.

FAIR PRODUCTION

The production department is responsible for overseeing all logistics involved in the production of the fair and the Art Dubai website and mobile application. The department assists in the management of fair partnerships and production of the fair’s programming such as commissions, performances, third party spaces, and after parties.

Art Dubai Masterclass

CONTEMPORARY ART AND THE HISTORY OF ART FAIRS

Learn about today’s art trends, key players, and fair dynamics through a chronological look at how the art world has developed.

ART COLLECTORS AND THE VALUE OF ART

Learn how art gains value, and the role collectors play in the market.

INTRO TO ART AND FINANCE

Gain insights into how the art world functions from an economic standpoint.

ART AND THE LAW

Navigate the legal frameworks affecting art, from copyrights to disputes.

EVENT MANAGEMENT CRASH COURSE

Learn about what it takes to manage a leading international art fair.

COMMUNITY MANAGEMENT

Master the tools and strategies for effective communication and community management.

PROGRAMMING AND AUDIENCE ENGAGEMENT

Learn how to craft meaningful and impactful programmes to nurture, captivate, and engage audiences.

In addition to the aforementioned masterclasses, gain direct insight through conversations with:

Gallery Directors
Creative Recruiters
Institution / Museum Directors
Curators
Practicing Artists

ADDITIONAL PROGRAMMING

In addition to an internal placement with Art Dubai during the lead up to fair and masterclasses lead by senior team members going over the different elements that make up the company, members of the CAD 11.0 Professional Development have access to:

One on one mentorship sessions with senior staff
Workshops and guidance in career building
Behind the scenes tours of creative industries in the UAE

PROGRAMME SUPPORTERS

ALSERKAL AVENUE

Founded in 2007 by Emirati businessman and patron Abdelmonem Bin Eisa Alserkal, Alserkal is renowned for their ground-breaking artistic productions, experimental approach, and for the creation of culturally meaningful spaces that inspire and shape communities.

Spanning 500,000 sqft in the Al Quoz industrial area of Dubai, Alserkal Avenue is home to a community of over 70 contemporary art galleries, visual and performing arts organisations, designers, home-grown and entrepreneur-led businesses, and community spaces. As one of the region’s foremost destinations for contemporary art, and home to Dubai’s risk-takers, makers and wide-ranging creative communities, the Avenue provides cultural experiences for local, regional and international audiences through its extensive year-round programming.

VISIT WEBSITE

ART JAMEEL

Founded and supported by the Jameel family philanthropies, Art Jameel is an independent organisation headquartered in the UAE and Saudi Arabia and works globally. Art Jameel’s programmes supporting artists and creative communities – across exhibitions, commissions, research, learning and community-building – are grounded in a dynamic understanding of the arts as fundamental to life and accessible to all. Current initiatives include running heritage institutes and restoration programmes, plus a broad range of arts and educational initiatives for all ages.

The organisation’s programmes foster the role of the arts in building open, connected communities; at a time of flux and dramatic societal shifts, this role is understood as more crucial than ever.

Art Jameel’s two institutions – Jameel Arts Centre, an innovative contemporary institution in Dubai, UAE, and Hayy Jameel, a dedicated home for the arts in Jeddah, Saudi Arabia – are complemented by digital initiatives plus collaborations with major institutional partners, including Delfina Foundation, the Metropolitan Museum of Art, the Prince’s Foundation School of Traditional Arts and the Victoria and Albert Museum. Locally, the organisation works with individuals and organisations to develop innovative programming that embraces both ancient and new technologies and encourages entrepreneurship and the development of cultural networks.

Art Jameel is positioned alongside Community Jameel, and complements its sister organisation’s work in promoting positive social change, job creation and poverty alleviation across the Middle East, North Africa and Turkey.

VISIT WEBSITE

421

421 is an independent, anti-disciplinary platform dedicated to emerging artists and creative practitioners in the UAE and across the region. A site for research, learning and experimentation, 421 provides a nurturing environment for emergent creative practices and those who want to harness the arts as an agent for social inquiry and transformation.

Located in Abu Dhabi’s Mina Zayed, 421 presents a year-round program of exhibitions, talks, workshops, special events and educational initiatives that offer accessible learning opportunities to the wider community and the general public. Many of the 421 programs are organized in collaboration with local, regional and international partners, engaging children, students, educators, and creative professionals in a participatory approach to artistic and creative practices. These programs are designed to develop artistic and creative skills, supporting the growth of the UAE’s creative ecosystem.

Previously known as Warehouse421, 421 was established in 2015 inside a renovated warehouse that was repurposed as an exhibition and community space featuring galleries, studios, courtyards, co-working spaces, a library and cafe, and a public, outdoor plaza that serves as a multipurpose venue for film screenings, symposia, performances, art installations, and other special programs.

VISIT WEBSITE

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1.0 CAD 10.0 Professional Development is made up of three key elements:

ART DUBAI PLACEMENT

PROGRAMMING

The programming department oversees the development and implementation of Art Dubai’s non-commercial and partner programmes, ranging from research to budgeting, communication, planning, execution, and reporting. Through a variety of initiatives such as Campus Art Dubai and Art Dubai Commissions, the programming department is responsible for creating meaningful experiences and building relationships with artists and curators locally, elevating Art Dubai’s mission of supporting the development of the local cultural ecosystem and putting modern and contemporary art from the Global South on the international cultural map.

VIP RELATIONS

The VIP department is responsible for overseeing all aspects of VIP initiatives, particularly focusing on developing outreach programmes and cultivating relationships with VIP and institutional audiences relevant to the fair. The department is responsible for growing and sustaining Art Dubai’s existing network of VIPs, as well as engaging top collectors (local, regional and international) through events and programmes such as Art Salon.

GALLERY RELATIONS

The Gallery relations department is responsible for all participating galleries and their exhibitions at the fair. The department liaises with guest curators, committees, contractors, and logistics, and manages all communication with galleries with regards to their participation at the fair including but not limited to floorplans, exhibiting artworks, price lists and catalogue content.

COMMUNICATIONS

The communications department is responsible for all of Art Dubai’s messaging and PR as well as any communications-related partnership deliverables. Through social and digital media channels, content creation and management, and media partnerships, the department’s key mission is to amplify the fair’s position in the global, regional, and local media landscape as well as to successfully drive physical and digital footfall to the fair’s content through its owned channels and strategic marketing initiatives.

FAIR PRODUCTION

The production department is responsible for overseeing all logistics involved in the production of the fair and the Art Dubai website and mobile application. The department assists in the management of fair partnerships and production of the fair’s programming such as commissions, performances, third party spaces, and after parties, as well as external consultancy projects such as Dubai Commercity.

Art Dubai Masterclass

CONTEMPORARY ART AND THE HISTORY OF ART FAIRS

Led by Artistic Director Pablo del Val

In this masterclass Pablo will go over the context of contemporary art, discussing the evolution of art practices and what led us up to this point. Pablo will then build an understanding of the Art Fair; discussing how they came about, the evolution of the modern Art Fair, and the importance it plays in nourishing the art and culture ecosystem. Finally ending with the local context of Art Dubai and the important role it plays for the region.

ART COLLECTORS AND THE VALUE OF ART

Led by Regional Director, Hala Khayat

In this masterclass Hala will go over her time working at Christie’s and other leading institutions; going over the lessons she has learned and experiences in giving value to a piece of Art. Then building on Pablo’s masterclass Hala will go over the “Art Collector” both traditionally and locally – providing the context, struggle, and growth within the art collector community in the UAE and the Arab world. Hala will then end the class with an over view of the work being done with the VIP team at Art Dubai to engage different communities in the work we do.

INTRO TO ART AND FINANCE

Led by Art Dubai Executive Director, Benedetta Ghione

In this masterclass Benny will go over her international experiences working within the Art and Culture sector; going over the skills and mentality needed to be a powerful force within the sector. Benny will then go into the importance finance in the Art world, the reality of how the sector makes money, how to approach sponsors, and the important lessons in dealing with partners.

EVENT MANAGEMENT CRASH COURSE

Led by Senior Fair Manager, Emily Charles

In this masterclass Emily will go through the ins and outs of managing a fair. From dealing with contractors, to time management and foresight; Emily can speak to her experience organizing the last 7 Art Dubai Fairs.

COMMUNITY MANAGEMENT

Led by Communications Manager, Julia Korotkova

In this masterclass Julia will walk participants through the perspectives and strategies needed to produce a successful campaign. Bringing together more than 10 years of experience in cultural communications, she will explain the importance of building an enduring brand identity, as well as what goes into creating and upholding strong public relations with the creative community regionally and an impactful presence globally.

PROGRAMMING AND AUDIENCE ENGAGEMENT

Led by Programme Coordinator, Saad Kabbara

In this masterclass Saad will give an overview of how to create programmes and their role in nurturing community engagement. He will go over what goes into planning and proposing a public programme – from pitching ideas, to drafting open calls and overseeing a programme’s success. Saad will then end the session by highlighting Art Dubai’s various programmes and public commission initiatives in place to build a strong appreciation and understanding of the arts locally and regionally.

PARTNER PROGRAMME

Alserkal Avenue

In this masterclass Pablo will go over the context of contemporary art, discussing the evolution of art practices and what led us up to this point. Pablo will then build an understanding of the Art Fair; discussing how they came about, the evolution of the modern Art Fair, and the importance it plays in nourishing the art and culture ecosystem. Finally ending with the local context of Art Dubai and the important role it plays for the region.

Art Jameel

In this masterclass Hala will go over her time working at Christie’s and other leading institutions; going over the lessons she has learned and experiences in giving value to a piece of Art. Then building on Pablo’s masterclass Hala will go over the “Art Collector” both traditionally and locally – providing the context, struggle, and growth within the art collector community in the UAE and the Arab world. Hala will then end the class with an over view of the work being done with the VIP team at Art Dubai to engage different communities in the work we do.

421

In this masterclass Benny will go over her international experiences working within the Art and Culture sector; going over the skills and mentality needed to be a powerful force within the sector. Benny will then go into the importance finance in the Art world, the reality of how the sector makes money, how to approach sponsors, and the important lessons in dealing with partners.

Tashkeel

In this masterclass Emily will go through the ins and outs of managing a fair. From dealing with contractors, to time management and foresight; Emily can speak to her experience organizing the last 7 Art Dubai Fairs.

Sharjah Art Foundation

In this masterclass Julia will walk participants through the perspectives and strategies needed to produce a successful campaign. Bringing together more than 10 years of experience in cultural communications, she will explain the importance of building an enduring brand identity, as well as what goes into creating and upholding strong public relations with the creative community regionally and an impactful presence globally.