Founded by Hamza Serafi and Mohammed Hafiz, ATHR is a contemporary art gallery and project space which since 2009 has enabled artistic dialogue between contemporary artists across the world. Based in a 20,000 square feet space in central Jeddah, ATHR represents Middle Eastern and international artists, and encompasses spaces for creative experimentation as well as a visual arts bookshop and a terrace for outdoor presentations. It provides a creative environment for artists and showcases an exhibition schedule of international and Saudi contemporary art supported by extensive public programs aimed at encouraging engagement with local audiences.

ATHR is currently developing a cultural exchange scheme with international artists and curators as part of its commitment to promoting cultural dialogue between Saudi Arabia and the rest of the world.